AI Forum Singapore

Introducing The Cognitive Operating Model

Enterprise operating models built for the era of digital transformation assume human-only workforces, application-centric architectures, and process logic encoded in deterministic workflows. None of these assumptions hold in an agentic world. Technology and business leaders need a new operating model that treats human and AI cognitive capabilities as a unified, governable portfolio and aligns architecture, organization, and governance around it. Forrester’s Cognitive Operating Model provides that foundation: a reference framework for enterprises transitioning from digital operating models to cognitive ones. Join this session to:

Understand why digital operating models break down and how application-centric architectures, role-based org design, and deterministic process logic create structural barriers to agentic AI adoption at scale.
Learn the components of the Cognitive Operating Model: a skills-based architecture, a three-plane technology stack, cognitive-hybrid organizational models, and the governance contexts that connect them into a coherent whole.
Assess your readiness to make the transition — where your current operating model assumptions will fail first and how to sequence the architectural, organizational, and governance changes ahead.

Speakers:
Leslie Joseph, VP, Principal Analyst, Forrester

The GTM Singularity

The B2B world is on the brink of a seismic shift. AI-powered buyer autonomy is dismantling decades-old go-to-market (GTM) models, upending buyer journeys, disconnecting the customer lifecycle, and consolidating tech stacks. Outdated revenue process funnels, intent signals, and seller tactics are cracking under pressure. This keynote sets the stage by exploring what the GTM singularity means, why it’s inevitable, and how leaders must pivot to GTM models that are unified and resilient to engage, calibrate, align, and measure differently. Expect a new blueprint for reinvention!

Speakers:
Paul Ferron, VP, Research Director, Forrester

Embrace The New Trust And Assurance Security Organization

Generative and agentic AI are rewriting the CISO mandate — from protector of systems to provider of trust and assurance. This shift demands a fundamentally new operating model: restructured teams, new capabilities, and far deeper collaboration across the business. CISOs must also navigate the complexities of integrating agentic AI into their security programs. This joint keynote will delve into the transformative potential of agentic AI and its uses, implications, and challenges, helping security leaders:

Learn how AI is changing CISOs’ roles and organizations.
Prepare, along with their wider teams, for these evolving roles and responsibilities.
Expand security culture to new stakeholders, priorities, and agents.

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

11:15 am – 11:35 am SGT

Forum Track Sessions

Guest Session: More Information To Come

Make Brand + Demand Your Preference Multiplier With AI Agents

Brand and demand have long worked in silos, but increasingly, self-guided buyers form preferences that are forcing convergence. Traditionally, brand impact is hard to tie to revenue, and AI is now reshaping how demand proves its contribution. This keynote showcases why connecting brand and demand ensures that every interaction builds trust and fosters preference. Learn:

What intent really indicates.
How to measure preference and its impact.
Why brand + demand drives greater pipeline performance.

Speakers:
Mavis Liew, Executive Partner and Principal Analyst, Forrester
Daryl Wright, Principal Analyst, Forrester

What Optimist CISOs Know About AI, And What Skeptics Miss

What separates optimistic CISOs from skeptics on AI? Join us for this session to learn how leading security CISOs are seizing AI’s possibilities while staying clear-eyed about its limits. They’re tackling this change by getting hands-on, coaching teams, and navigating shifts in budgets, burnout risk, and stakeholder expectations. They do all of this while moving toward a future where security is transforming significantly.

Join this session to:

Understand how leading CISOs operationalize AI with confidence.
Learn how to balance AI opportunity with organizational realities.
Explore how AI is reshaping security into a trust and assurance role.

Speakers:
Daryl Pereira, Director & Head of OCISO, APJ, Google Cloud
Jinan Budge, VP, Research Director, Forrester

11:40 am – 12:00 pm SGT

Forum Track Sessions

Make Skills The Foundation Of Your Agentic AI Journey

Human and AI cognitive capabilities are converging. Managing them as separate concerns, with different vocabularies, different systems, and different governance, won’t work in an agentic world. Technology and business leaders need a shared framework for the human and nonhuman capabilities that make up reinvented work. A skills-oriented agentic architecture (SOAA) provides that foundation: doing for agentic AI what SOA did for digital. That means a unified human-agent skills registry, skills managed as products, and skills intelligence that reveals the true impact on work, the workforce, and the broader labor market.

Join this session to:

Understand the SOAA model, why use case framing is the wrong unit of analysis for agentic work, and how SOAA creates alignment between technology and business.
Build the right stack with skills intelligence, registries, context management, and orchestration that cut agent sprawl and sharpen governance.
Make your investments durable. Apply product discipline to human and agent skills as part of a composable agentic portfolio built to deliver on the Cognitive Operating Model.

Speakers:
Sam Higgins, VP, Principal Analyst, Forrester

Leveraging AI In Marketing

Guest Session: More Information To Come

Speakers:
Nicholas Kontopoulos, Vice President of Marketing, Asia Pacific & Japan , Twilio
Mavis Liew, Executive Partner and Principal Analyst, Forrester

Protect The Agentic Enterprise With AEGIS

The agentic enterprise is right around the corner, introducing dynamic, autonomous systems that challenge traditional defenses. AEGIS: Forrester’s Agentic AI Enterprise Guardrails For Information Security offers a pragmatic, future-ready framework to govern, secure, and scale these intelligent agents. In this breakout, we’ll explore how CISOs and senior leaders can apply AEGIS to protect intent, preserve trust, and unlock innovation. Attendees will learn:

Why agentic AI demands a new security paradigm and how emergent behavior redefines risk.
How the six domains of AEGIS create a holistic defense strategy.
The immediate steps that CISOs can take to implement AEGIS and future-proof their enterprise against agentic threats.

Speakers:
Geoff Cairns, Principal Analyst, Forrester

12:00 pm – 1:00 pm SGT

Networking Lunch & Roundtables

12:00 pm – 1:00 pm SGT

Cvent Lunch & Learn: From Event Anxiety To Event Impact: How Marketers Prove Pipeline, ROI, And Revenue

Too many event programmes break down after the doors close. Leads stall, follow-up slows, and ROI becomes hard to prove. This session is built for marketers who want to change that.

We’ll look at how leading teams are replacing fragmented event workflows with connected systems that improve speed-to-lead, strengthen sales alignment, and give marketers clearer visibility into pipeline impact.

Through practical examples of proven event-led growth strategies, this session shows what it takes to move from event activity to measurable business outcomes.

Lunch will be served and is first come first served.

Speakers:
Will Kataria, Country Head and Senior Director, Cvent

1:00 pm – 1:20 pm SGT

Case Studies

Attend case study sessions to learn how organizations are solving real challenges using today’s top technology, marketing, and security solutions.

Attend one session:

Informa TechTarget: How Palo Alto Networks Is Rethinking Marketing In AI-Driven World

Today’s marketers face a perfect storm: more channels, more data and much higher buyer expectations. With AI reshaping marketing in real time, the critical question is: where can it create the greatest value – for your customers, your teams and your business?

Join Min Erh Mah, Senior Director of JAPAC Marketing at Palo Alto Networks, as she shares how her team is navigating this evolving landscape across the region. Discover how Palo Alto Networks is rethinking marketing and creating more relevant experiences throughout the buyer journey.

You’ll learn how to combine AI with buyer insights, demand generation strategies and ABM plays to better understand your audiences, optimise engagement at scale and create stronger alignment across GTM teams.

Speakers:
Mah Min Erh, Senior Director, GTM Marketing, JAPAC, Palo Alto Networks

Lumen Case Study

1:20 pm – 1:40 pm SGT

Forum Track Sessions

Guest Session: More Information To Come

Disconnected GTM Efforts Will Ruin Your Company

B2B GTM is breaking under fragmented teams, mismatched incentives, and AI-driven change. A unified go-to-market (GTM) framework is needed to prioritize segments, align revenue plans, and calibrate buyer-centric execution. GTM teams that leverage buyer signals and continuous feedback loops will win as they adapt quicker and deliver on customer expectations. This session introduces:

A structured approach connecting GTM strategy to execution.
The critical artifacts required at each GTM phase.
The teams required to connect the dots.

Speakers:
Paul Ferron, VP, Research Director, Forrester

Security Foundations, Then Agents

While the race to AI adoption accelerates, some security leaders are taking a more deliberate path: foundations first, agents next. This session explores how CISOs can resist FOMO where their environment calls for stronger foundations, avoiding potential chaos.

Speakers:
Meng Liu, Principal Analyst, Forrester

1:40 pm – 2:00 pm SGT

Forum Track Sessions

From Prompts To Harness: Engineering Trustworthy Context For Agentic AI

Agentic AI is pushing enterprises beyond prompt tuning into a new era where reliability depends on engineered context. Teams are hitting scaling limits such as context rot, noisy retrieval, inconsistent tool behavior, and semantic ambiguity across data and policies, and these challenges are driving variance, hallucinations, and compliance risk. In this session, Charlie Dai will take you through the evolution from prompt engineering to context engineering and harness engineering, with strategic recommendations and practical guidance to build trustworthy context using semantic layers and knowledge graphs, plus governance and observability to build a solid knowledge foundation for agentic AI initiatives.

Speakers:
Charlie Dai, VP, Principal Analyst, Forrester

Overcoming The Visibility Vacuum

When buyers control the journey, discoverability, authenticity, and trust become the ultimate differentiators — not just within a buying group, but across the buying network. This keynote dives into how buyers and customers are embracing AI-driven search and adopting agents that will force providers to rethink how they grow revenue across the customer lifecycle. Learn how to engage in an era where buyers find you — not the other way around.

Speakers:
Daryl Wright, Principal Analyst, Forrester

Securing Agentic Software Development

As AI-powered coding solutions advance at breakneck speed, they are not only transforming the role of developers but also reshaping the security landscape. Although AI-generated code promises a revolution in software development, it also introduces a new frontier of risks. In this session, we will examine how autonomous coding solutions are impacting application security, explore the unique vulnerabilities introduced by AI-generated code, and discuss strategies to secure applications in this rapidly evolving ecosystem. In this session, attendees will:

Gain insights into the latest advancements in autonomous coding solutions from an application development perspective.
Understand today’s and tomorrow’s security challenges posed by AI coding solutions and how to adapt security practices.

Speakers:
Janet Worthington, Senior Analyst, Forrester

2:00 pm – 2:30 pm SGT

Networking Break

2:30 pm – 4:30 pm SGT

Forum Track Workshops

Workshop: Agentic AI Reinvention - From Experimentation To Operating Model Transformation

Organizations are rapidly moving from AI pilots to broader deployment of generative and agentic AI, but many still struggle to convert experimentation into sustained business value. This workshop introduces a practical framework for thinking about AI as an operating model challenge rather than a series of disconnected use cases. Attendees will gain a clearer way to connect AI initiatives to business outcomes, rethink workflows around skills and roles, and identify the governance and change considerations that matter when scaling agentic AI. Join this session to:

Understand a new operating model for AI. Learn the four ways that AI changes work — augmentation, automation, enrichment, and reinvention — and why focusing only on automation limits value.
Reframe AI from one-off use cases to reusable skills. See how organizations can design finite, composable AI skills that combine into roles and workflows, making agentic AI more scalable, governable, and adaptable.
Apply the thinking to real process redesign. Through hands-on exercises, participants will explore how to redesign workflows for cost, feasibility, and risk and identify where agentic AI can create the greatest business impact.

Speakers:
Frederic Giron, VP, Senior Research Director, Forrester
Leslie Joseph, VP, Principal Analyst, Forrester

Workshop: Assess AI Proficiency To Scale AI Success

AI initiatives often slow down, not because of technology but because of misalignment across strategy, operations, and governance. This workshop walks go-to-market leaders through assessing AI proficiency and readiness, identifying the specific constraints preventing teams from moving forward, and providing guidance on how to address them. Attendees will walk away with:

Critical elements of AI excellence and adoption.
A baseline of their AI proficiency.
Prioritized areas for improvement for their AI initiatives.

Speakers:
Paul Ferron, VP, Research Director, Forrester
Mavis Liew, Executive Partner and Principal Analyst, Forrester
Daryl Wright, Principal Analyst, Forrester

Workshop: Align And Clearly Communicate Your Security Strategy

An effective cybersecurity strategy is built on several foundational elements that work together to protect an organization’s data, assets, and reputation — and that are adopted based on the ability of the security leader to align with what matters to the business and effectively communicate it. In this interactive workshop, you will work with your peers to build your own cybersecurity strategy on a page to articulate, communicate, and guide your cybersecurity strategic direction and:

Consider all inputs for an aligned strategy that anticipates where the business is going, what external stakeholders require, and how security is tied to revenue.
Develop first-draft mission and purpose statements to refine with your team and stakeholders.
Learn best practices in communicating your strategic intent.

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

4:30 pm – 4:45 pm SGT

Forum Track Sessions

Technology Track Wrap-Up

Join us as we wrap up the day with our key takeaways from today’s technology sessions and set the stage for our final Forum keynote.

Speakers:
Frederic Giron, VP, Senior Research Director, Forrester

B2B Track Wrap-Up

Join us as we wrap up the day with our key takeaways from today’s B2B sessions and set the stage for our final Forum keynote.

Speakers:
Paul Ferron, VP, Research Director, Forrester