AI Forum
Singapore

The B2B world is on the brink of a seismic shift. AI-powered buyer autonomy is dismantling decades-old go-to-market (GTM) models, upending buyer journeys, disconnecting the customer lifecycle, and consolidating tech stacks. Outdated revenue process funnels, intent signals, and seller tactics are cracking under pressure. This keynote sets the stage by exploring what the GTM singularity means, why it’s inevitable, and how leaders must pivot to GTM models that are unified and resilient to engage, calibrate, align, and measure differently. Expect a new blueprint for reinvention! 

Speakers:
Paul Ferron, VP, Research Director, Forrester

Generative and agentic AI are rewriting the CISO mandate — from protector of systems to provider of trust and assurance. This shift demands a fundamentally new operating model: restructured teams, new capabilities, and far deeper collaboration across the business. CISOs must also navigate the complexities of integrating agentic AI into their security programs. This joint keynote will delve into the transformative potential of agentic AI and its uses, implications, and challenges, helping security leaders: 

• Learn how AI is changing CISOs’ roles and organizations. 
• Prepare, along with their wider teams, for these evolving roles and responsibilities.  
• Expand security culture to new stakeholders, priorities, and agents.  

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

Brand and demand have long worked in silos, but increasingly, self-guided buyers form preferences that are forcing convergence. Traditionally, brand impact is hard to tie to revenue, and AI is now reshaping how demand proves its contribution. This keynote showcases why connecting brand and demand ensures that every interaction builds trust and fosters preference. Learn:

• What intent really indicates.
• How to measure preference and its impact.
• Why brand + demand drives greater pipeline performance.

Speakers:
Mavis Liew, Executive Partner and Principal Analyst, Forrester
Daryl Wright, Principal Analyst, Forrester

Guest Session: More Information To Come

Speakers:
Mavis Liew, Executive Partner and Principal Analyst, Forrester

The agentic enterprise is right around the corner, introducing dynamic, autonomous systems that challenge traditional defenses. AEGIS: Forrester’s Agentic AI Enterprise Guardrails For Information Security offers a pragmatic, future-ready framework to govern, secure, and scale these intelligent agents. In this breakout, we’ll explore how CISOs and senior leaders can apply AEGIS to protect intent, preserve trust, and unlock innovation. Attendees will learn: 

• Why agentic AI demands a new security paradigm and how emergent behavior redefines risk. 
• How the six domains of AEGIS create a holistic defense strategy. 
• The immediate steps that CISOs can take to implement AEGIS and future-proof their enterprise against agentic threats. 

Speakers:
Geoff Cairns, Principal Analyst, Forrester

B2B GTM is breaking under fragmented teams, mismatched incentives, and AI-driven change. A unified go-to-market (GTM) framework is needed to prioritize segments, align revenue plans, and calibrate buyer-centric execution. GTM teams that leverage buyer signals and continuous feedback loops will win as they adapt quicker and deliver on customer expectations. This session introduces:

• A structured approach connecting GTM strategy to execution.
• The critical artifacts required at each GTM phase.
• The teams required to connect the dots.

Speakers:
Paul Ferron, VP, Research Director, Forrester

When buyers control the journey, discoverability, authenticity, and trust become the ultimate differentiators — not just within a buying group, but across the buying network. This keynote dives into how buyers and customers are embracing AI-driven search and adopting agents that will force providers to rethink how they grow revenue across the customer lifecycle. Learn how to engage in an era where buyers find you — not the other way around. 

Speakers:
Daryl Wright, Principal Analyst, Forrester

As AI-powered coding solutions advance at breakneck speed, they are not only transforming the role of developers but also reshaping the security landscape. Although AI-generated code promises a revolution in software development, it also introduces a new frontier of risks. In this session, we will examine how autonomous coding solutions are impacting application security, explore the unique vulnerabilities introduced by AI-generated code, and discuss strategies to secure applications in this rapidly evolving ecosystem. In this session, attendees will: 

• Gain insights into the latest advancements in autonomous coding solutions from an application development perspective. 
• Understand today’s and tomorrow’s security challenges posed by AI coding solutions and how to adapt security practices. 

Speakers:
Janet Worthington, Senior Analyst, Forrester

AI initiatives often slow down, not because of technology but because of misalignment across strategy, operations, and governance. This workshop walks go-to-market leaders through assessing AI proficiency and readiness, identifying the specific constraints preventing teams from moving forward, and providing guidance on how to address them. Attendees will walk away with:  

• Critical elements of AI excellence and adoption.  
• A baseline of their AI proficiency.  
• Prioritized areas for improvement for their AI initiatives. 

Speakers:
Paul Ferron, VP, Research Director, Forrester
Mavis Liew, Executive Partner and Principal Analyst, Forrester
Daryl Wright, Principal Analyst, Forrester

An effective cybersecurity strategy is built on several foundational elements that work together to protect an organization’s data, assets, and reputation — and that are adopted based on the ability of the security leader to align with what matters to the business and effectively communicate it. In this interactive workshop, you will work with your peers to build your own cybersecurity strategy on a page to articulate, communicate, and guide your cybersecurity strategic direction and: 

• Consider all inputs for an aligned strategy that anticipates where the business is going, what external stakeholders require, and how security is tied to revenue. 
• Develop first-draft mission and purpose statements to refine with your team and stakeholders. 
• Learn best practices in communicating your strategic intent. 

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

Join us as we wrap up the day with our key takeaways from today’s B2B sessions and set the stage for our final Forum keynote. 

Speakers:
Paul Ferron, VP, Research Director, Forrester

Join us as we wrap up the day with our key takeaways from today’s security sessions and set the stage for our final Forum keynote.

Speakers:
Jinan Budge, VP, Research Director, Forrester