Summit EMEA

October 5 – 7  |  Live Virtual Experience

About the Summit

Forrester is proud to announce its 11th annual Summit EMEA, taking place on 5-7 October 2020. Summit EMEA harnesses the energy created by bringing together more than 700 of the best and brightest leaders in B2B to spark off each other, illuminate shared challenges, and power up for a brighter and more successful future.

This year’s experience will enable sales, marketing and product leaders to learn how the combined power of Forrester and SiriusDecisions can energise their business and supercharge their opportunities for intelligent growth – all powered by leading-edge technology and insightful analysis.

We decided to hold Summit EMEA 2020 virtually after careful deliberation and mainly because of the following reasons:

  • The safety and well-being of our community is our top priority. In light of travel restrictions, corporate travel bans, and guidance on social distancing due to the ongoing COVID-19 pandemic, we believe providing a virtual experience is a better alternative to ensure the safety of the participants.
  • B2B sales, marketing, and product leaders rely on the Summit EMEA to learn new practices and drive alignment and execution in their organisations. The decision to hold Summit EMEA 2020 as a virtual conference was made to honor our commitment to these leaders and provide the best possible alternative under the current circumstances.

The online event will provide the same Summit EMEA experience that our attendees have come to expect. We have made significant investments in a robust, user-friendly platform that will allow attendees to have access to:

  • All keynotes and track sessions
  • An interactive marketplace and show floor experience
  • Analyst 1:1s to meet and discuss priorities
  • Virtual networking opportunities to interact and collaborate with other participants in real-time for a fully immersive experience

Forrester defines a virtual conference as a fully immersive experience. Delivered via a sophisticated and secure cloud-based platform, Summit EMEA 2020 will offer attendees advanced experiential and networking opportunities beyond video conferencing, screen shares, or webinars. It offers all the core components that have become the hallmark of the SiriusDecisions Summit EMEA including access to keynote speakers, ROI and POY Honours, analyst 1:1s, community engagement including Executive Leadership Exchange, B2B Marketing certification and much more.

The main difference between a live and a virtual summit is that the attendees can access the virtual conference from anywhere in the world on any computer or mobile device rather than a physical location.

All attendees registered for Summit EMEA 2020 will automatically be registered to attend the virtual Summit. Details of how to access the event and helpful tips to maximise your experience will be shared in the coming weeks. If you haven’t registered yet, you can here or from the register button.

You will receive your login details for access to the platform to the email you registered with prior to the event. If you have not received this by 5 October, please email for assistance.

If you can’t attend the live conference, you will still have access to all the sessions and content on demand so you can view them at your own convenience. All Keynotes and Sponsor sessions will be available on-demand for 90 days (through 5 January 2021). The track sessions will be available on-demand for 30 days (through 6 November 2020). Guest performances will not be available on-demand.

If you have questions before the Summit, please contact us at During the virtual event, links to real-time support will be available.


Marketing, Product, and Sales leaders; including C-level directors and managers of:

  • Channel Marketing
  • Demand and Account-Based Marketing
  • Emerging Growth
  • Marketing Executive
  • Marketing Operations
  • Product and Portfolio
  • Sales
  • Technology

Always visit the agenda page for the latest program updates. The agenda is published here.

Visit our Sponsors tab above, send our sponsorship team an email at, or call +65 6426 7041 and a member of the team will get back to you as soon as possible.

There are various agenda items that feature outside speakers. If we’re seeking speaking opportunities, check the Speaker page on the site for a “call for speakers”.  If you are a vendor or agency, please contact our Sponsorship team ( to learn how you can get involved in Forrester’s Forums.

We encourage you to share your excitement on social media using our hashtag #SDSummit.

We offer complimentary press passes for certain qualified media outlets. Contact to learn more.


Yes, this event is open to the public.

Click “Register” above. Select the “I need to purchase ticket(s)” option. You can purchase one ticket, or add additional attendees before you complete your registration profile(s) and enter payment information. All attendees will receive a unique confirmation email with their unique reference number.  If you cannot locate the confirmation email, please check your spam folder, or email to have it re-sent.

Our standard ticket pricing is below. All pricing is in GBP.

Virtual Launch Promotion:

  • Client Pricing: £1,525
  • Non-Client Pricing: £1,625
  • Government, Education, and Nonprofit: £1,225

Team Discount: Register 2 attendees in one group, and pricing will automatically update to 2 tickets for pricing of 1 on confirmation page. No discount code required.

It depends. Current Forrester clients may have access to event tickets as part of their overall account relationship. If your company is a Forrester client and you are not sure if you have access to a ticket, please email your dedicated account team or email us at If you have confirmed you have an available ticket or service units that can be used, register online by selecting the option, “I have a pre-purchased ticket or service units to use.” Your registration will be pending until you receive a confirmation email indicating your available event ticket or service units have been processed.

Tickets for Forrester events tend to sell out in advance. Please don’t wait too long to purchase a ticket if you are sure you want to participate.

No. Each event registration is for one person only. Event tickets may not be split or shared.

Tickets purchased for a specific event can be transferred to a colleague at any time prior to the event. To transfer your pass to a colleague, please click here.  You’ll need to enter the email address used at registration and the reference number provided in your confirmation email. Or email for help.

If you are unable to attend and want to transfer your ticket to a different Forrester event, please email to inquire which events the ticket may be valid for.

Refer to our cancellation and refund policy below. Please contact us to submit all cancellation requests.

Forrester must receive written notification of any cancellation. If written notice of cancellation is received by Forrester more than 31 days prior to the date of the Event (on or before September 5, 2020), Forrester will refund 100% of the fee. If written notice of cancellation is received by Forrester 16-30 days prior to the date of the Event (from September 6, 2020 through September 20, 2020), Forrester will refund 50% of the fee. If written notice of cancellation is received by Forrester 0-15 days prior to the date of the Event (from September 21, 2020 through the Event), the participating company shall be liable for 100% of the fee. In accordance with the foregoing, cancellation 0-15 days prior to the date of the event or other nonattendance of the Event will result in forfeiture of the ticket, which may include without limitation Member tickets, Forum Seats, or Service Units (if used to cover the cost of the Event) and no refunds will be issued. Event tickets that are obtained pursuant to a separate contract with Forrester may have different cancellation terms that govern.

Please note that in the event of ticket cancellation, Forrester is not responsible for cancelling your travel plans or hotel reservations; Forrester is not responsible for any cost incurred by or associated with your cancellation.

After the cancellation cutoff date, payments made are not refundable for any reason, including but not limited to failure to use conference attendee credentials due to illness or due to any event beyond the reasonable control of the parties, such as an act of God, natural disaster, travel-related problems, or an act of terrorism.

To view our event registration terms and conditions, please click here.  To view Forrester’s privacy policy, please click here.