Bold Starts
Oct 7- 2:00 pm – 5:00 pm BST Forrester Women's Leadership Program
- 2:00 pm – 5:00 pm BST Skill-Building Workshops
- 5:00 pm – 6:00 pm BST Welcome Reception
Tuesday
Oct 8- 9:30 am – 10:00 am BST Welcome & Opening Remarks
- 10:00 am – 10:30 am BST Keynote Session
- 10:30 am – 11:00 am BST Guest Keynote
- 11:00 am – 11:45 pm BST Marketplace Break & Networking
- 11:45 pm – 12:15 pm BST Breakout Sessions
- 12:15 pm – 12:45 pm BST Case Studies
- 12:45 pm – 1:45 pm BST Lunch
- 12:45 pm – 2:15 pm BST Executive Leadership Exchange Lunch
- 1:45 pm – 2:15 pm BST Breakout Sessions
- 2:20 pm – 2:50 pm BST Case Studies
- 2:50 pm – 3:20 pm BST Marketplace Break & Networking
- 2:50 pm – 3:20 pm BST Analyst-Led Roundtables
- 3:25 pm – 4:30 pm BST Skill Building Workshops
- 4:35 pm – 5:05 pm BST Keynote
- 5:05 pm – 5:35 pm BST Keynote: Return On Integration Honors
- 5:45 pm – 7:00 pm BST Reception
Wednesday
Oct 9- 9:30 am – 10:05 am BST Keynotes
- 10:10 am – 10:40 am BST Breakout Sessions
- 10:45 am – 11:15 am BST Case Studies
- 11:15 am – 11:45 am BST Marketplace Break & Networking
- 11:15 am – 11:45 am BST Analyst-Led Roundtables
- 11:50 am – 12:20 pm BST Breakout Sessions
- 12:25 pm – 12:55 pm BST Breakout: Client Showcases
- 1:00 pm – 2:00 pm BST Lunch
- 2:00 pm – 2:30 pm BST Keynote: Programs Of The Year
- 2:30 pm – 3:00 pm BST Keynote Session
- 3:00 pm – 3:10 pm BST Closing Remarks
Bold Starts Oct 7
Forrester Women's Leadership Program (In-Person Only)
Join us as we focus on how to help women leaders in your organization break down barriers and overcome challenges. Learn from your peers on advancement strategies for women leaders and participate in a conversation about how to develop meaningful relationships with women leaders in the B2B marketing and sales industry. All are welcome to join!
Skill-Building Workshops (In-Person Only)
Join Forrester analysts to delve into the most relevant topics of today. Space is limited, please pre-register by adding this session to your Forrester Events App (launch date to be announced). And be sure to bring your laptop with you to put alignment and reinvention into action.
-
- Accelerate Growth With A Customer-Obsessed Strategy
More information to follow
-
- AI Unleashed Hackathon: Creating Magic Without Mistakes And Mayhem (Laptops Required)
GenAI is all the rage, but many have still not experimented with its full set of capabilities: multi- modal outputs or use cases such as brainstorming, data generation, or content iteration. In this interactive networking session, we’ll split you into teams and challenge you to collaborate using genAI to:
– Experiment with the tools, prompts and multi-modal outputs to learn how to better engineer prompts.
– Explore the strengths and weaknesses of genAI tools for use cases such as data analysis, idea generation, summarization, and multi-modal content generation.
– Communicate, pitch, present under tight time pressure.
– Network with your peers and have some fun.
Speakers: Ayse Yedekci-Schelhaas, Nicky Briggs
Welcome Reception
Join fellow attendees to meet and mingle before the conference kicks off.
Tuesday Oct 8
Welcome & Opening Remarks
Speakers:
Paul Ferron, VP, Research Director, Forrester
George Colony, CEO, Forrester
Keynote: Beyond The Breaking Point: It’s Time For A Revenue Transformation
B2B teams remain under pressure to increase revenue and achieve growth. But common growth formulas fall short without greater customer centricity and self-disruption. Customers can no longer be an afterthought to revenue strategy. During this keynote session, you will hear:
- Revenue processes that no longer work today.
- Why there is a need to focus on customer value before commercial value.
- How to transform your mindset, practices, and culture — with results.
Speakers:
Amy Hawthorne, Principal Analyst, Forrester
Guest Keynote
To be announced
Marketplace Break & Networking
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Breakout Sessions
Case Studies
Join case study sessions to hear real-world stories, solutions, and insights leveraging the best in today’s technologies and services.
More information to come.
Lunch & Marketplace Break
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Breakout Sessions
Case Studies
Join case study sessions to hear real-world stories, solutions, and insights leveraging the best in today’s technologies and services.
More information to come.
Marketplace Break & Networking
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Attend one session:
Analyst-led Roundtables
Spend some time in these small, interactive group roundtable discussions focused on key marketing and sales topics.
Topics to be announced.
Skill-Building Workshops (In-Person Only)
Space is limited for these interactive workshops. Please register by adding your chosen session to your calendar in the Forrester Events App.
For these sessions, plan to bring your laptop and put alignment and reinvention in action.
Assess Your Go-To-Market Strategy Maturity
In this interactive lab, attendees will evaluate their GTM maturity using the Forrester GTM Maturity Assessment. Attendees will gain an action plan and:
• An understanding of what should be evaluated across the different GTM strategy levels.
• An approach for determining their organization’s current maturity level.
• Completed assessment results and recommendations for next steps.
Speakers:
Paul Ferron, VP, Research Director, Forrester
Love The Problem Not The Solution: How To Use Mental Models To Solve Your Customers’ Problems
Understanding people and what they’re trying to achieve is a key part of a solid design process. Mental models and thinking styles broaden our perspective by looking at the bigger question to inform the smaller, more tactical questions and design challenges. In this session, you’ll learn how to:
•Use mental models to understand how people reason and feel, as well as the kind of attitudes and beliefs they bring to the table.
•Spend more time in the “problem space” to better understand what customers are trying to achieve — i.e., the intents and motivations behind their actions.
•Create shared mental models to drive creativity and problem-solving.
•Know when to reinforce, repurpose, and reinvent mental models to align to your customers’ world.
Speakers:
Joana de Quintanilha, VP, Principal Analyst, Forrester
Event ROI Is A Pipe Dream. Use The Forrester B2B Event Measurement Tool To Showcase Event Value.
Event budgets are flat or down and demonstrating event ROI is the #1 priority for event marketers over the coming 12 months. In this hands-on workshop, you’ll learn about the top challenges impacting event measurement, a 4-step process to introduce better measurement practices, and go through hands-on training using the new Forrester Event Measurement tool to better showcase the value of your events.
What you will learn:
- The key trends and challenges impacting on effective event measurement
- A 4-step best practice approach to event measurement
- Hands on training with the Forrester Event Measurement Tool to help you better showcase event value
Speakers:
Conrad Mills, Principal Analyst, Forrester
AI Unleashed Mini Hackathon: Creating Magic Without Mistakes And Mayhem (Laptops Required)
If you couldn’t make Monday’s GenAI Hackathon workshop, why not join this compact version of the session instead? GenAI is all the rage, but many have still not experimented with its full set of capabilities: multi-modal outputs or use cases such as brainstorming, data generation, or content iteration. In this session, we’ll split you into teams and challenge you to collaborate using genAI to:
- Experiment with the tools, prompts and multi-modal outputs to learn how to better engineer prompts.
- Explore the strengths and weaknesses of genAI tools for use cases such as data analysis, idea generation, summarization, and multi-modal content generation.
- Communicate, pitch, present under tight time pressure.
- Network with your peers and have some fun.
Speakers:
Nicky Briggs, VP, Principal Analyst, Forrester
Keynote: Establish A Change-Confident Culture For Sustained Value Creation
Change is a skill — not a project. High-performing organizations embrace change and use it as a competitive advantage. Leaders must adjust their approach toward change management to predict and address change resistance and change fatigue.
Speakers:
Manuel Geitz, Principal Analyst, Forrester
Keynote: Return on Integration Award Winner
The Forrester B2B Return On Integration Honors 2024 showcases organizations that have achieved outstanding sales, marketing and/or product alignment, and as a result have improved company performance and driven growth.
Closing Remarks
Speakers:
Paul Ferron, VP, Research Director, Forrester
Evening Reception
Join us for a reception full of networking, fun, food, and refreshments.
Wednesday Oct 9
Keynote: Ingenuity Catalyzes A Growth Mindset
Firms that embrace creative ingenuity as a way of thinking and work to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences and ultimately drive growth. In this session, we’ll explore:
- Some of the different ways that companies grow
- How to think outside the box in these different scenarios
- Real-world examples of companies that used ingenuity to grow.
Speakers:
Nicky Briggs, VP, Principal Analyst, Forrester
Breakout Sessions
Case Studies
Join case study sessions to hear real-world stories, solutions, and insights leveraging the best in today’s technologies and services.
More information to come.
Marketplace Break & Networking
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Analyst-led Roundtables
Spend some time in these small, interactive group roundtable discussions focused on key marketing and sales topics.
Topics to be announced.
Breakout Sessions
Breakout Sessions - Client Showcases
Join us as we showcase clients who demonstrate ingenious strategy leadership. technology, and process in action!
Lunch & Marketplace Break
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Keynote: Programs of the Year
Driven by Forrester analysts’ conversations with a wide variety of organizations, our Programs Of The Year sessions showcase the programs that our analysts have chosen as best-in-class across marketing and sales disciplines — in the client’s own words.
Keynote: Human + AI: Reinventing The B2B Buying Experience
As firms embed AI into marketing, sales, and service experiences, the winners will blend human and AI to create seamless conversational experiences. Building trusted AI is the cornerstone. But as products and processes become intelligent, digital twins become autonomous, and insights become democratized, B2B teams will face a dilemma: How do you market and sell when machines are your customers?
Speakers:
Martin Gill, VP, Research Director, Forrester
Closing Remarks
Speakers:
Paul Ferron, VP, Research Director, Forrester
B2B Summit EMEA · October 7 – 9, 2024 · London & Digital
Have a question about an upcoming Forrester event? Contact us at events@forrester.com.