Forrester AI Forum Frequently Asked Questions
AI Forum Sydney is on August 25, 2026 at the Sheraton Grand Sydney Hyde Park, Sydney. Please visit the agenda for more information.
Why attend this event?
Join us in Sydney for an immersive experience on August 25. In-person attendance offers unparalleled access to all onsite content, sponsors, and unique experiences. Here’s what sets the onsite experience apart:
- Personalized access to experts. Meet one on one with Forrester analysts to discuss your priorities and challenges. Pre-registration on the mobile app is required.
- Workshops led by Forrester analysts. Participate in interactive sessions featuring hands-on exercises to develop actionable strategies for driving change within your organization. No additional fee required; workshops are first-come, first served. Pre-registration on the mobile app is required.
- Unmatched networking opportunities. Build connections with peers and industry leaders during marketplace receptions and meals, featuring live music and a vibrant atmosphere.
- Dynamic marketplace show floor. Discover cutting-edge solutions and technologies by connecting with industry-leading marketing, sales, and product vendors in person.
Pre-Event Logistics
Registration Information
Registration is open to the public. Attendees can purchase tickets directly on the website.
If you have received a discount/voucher code, please select the option to use “Credit card and/or discount voucher” and enter the code into the “Voucher Code” field.
If you are a Forrester client, you may have access to event tickets as part of your overall account relationship. If you have confirmed that you have an available ticket to use, please register on the website and select the option “Pre-purchased code.” You will need to enter a registration code associated with your event ticket.
Please contact your account team or events@forrester.com with any questions or to obtain your registration code.
If you have confirmed that you have available service units, please select the option “Service units.” Your registration will be pending until you receive a confirmation email indicating that your service units have been processed.
Additional Opportunities To Attend
Are sponsorship opportunities available?
Contact us at sponsorships@forrester.com to discuss 2026 and beyond exhibition, branding, and speaking opportunities.
Are speaking opportunities available?
Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.
Speaking opportunities are open only to brands. If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.
I’d like to attend as a journalist. Do you offer press passes?
We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.
Additional Opportunities To Attend
Are sponsorship opportunities available?
Contact us at sponsorships@forrester.com to discuss 2026 and beyond exhibition, branding, and speaking opportunities.
Are speaking opportunities available?
Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.
Speaking opportunities are open only to brands. If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.
I’d like to attend as a journalist. Do you offer press passes?
We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.
How do I get approval to attend AI Forum Sydney?
We have created justification letters for anyone interested in getting approval to attend our event. There are two versions, team and individual, which both include why you should attend, what you will learn, and your expense breakdown.
Onsite Event Logistics
How can I gain access to Forrester analysts onsite at the event or book a one-on-one analyst meeting?
One-on-one analyst meetings are among the most sought-after experiences at Forrester events, offering you the chance to dive into your organization’s top priorities with experts.
Full-conference attendees will receive an email when it’s time to book a meeting.
How do I build my agenda? Is there a mobile app?
The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event.
Registered onsite attendees will receive an email when the mobile app is ready for download.
The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.
How can I gain access to Forrester analysts onsite at the event or book a one-on-one analyst meeting?
One-on-one analyst meetings are among the most sought-after experiences at Forrester events, offering you the chance to dive into your organization’s top priorities with experts.
Full-conference attendees will receive an email when it’s time to book a meeting.
How do I build my agenda? Is there a mobile app?
The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event.
Registered onsite attendees will receive an email when the mobile app is ready for download.
The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.
What is the Forrester Hub?
The Forrester Hub in the marketplace provides an opportunity to engage with analysts, learn about Forrester Decisions, and demo services.
What can I expect from workshops?
Workshops:
Facilitated by Forrester analysts, these sessions are designed for hands-on, small-group work and help attendees leave with actionable outcomes.