AI Forum
Sydney

AI-generated content is making distrust the default, raising expectations for authenticity, transparency, and accountability. When customers don’t trust AI-enabled experiences, adoption stalls and value goes unrealized. This keynote explains the key drivers of trust and introduces a practical AI value realization system to define outcomes, govern use cases, and prove impact. 

Speakers:
Zhi Ying Barry, Principal Analyst, Forrester

Generative and agentic AI are rewriting the CISO mandate — from protector of systems to provider of trust and assurance. This shift demands a fundamentally new operating model: restructured teams, new capabilities, and far deeper collaboration across the business. CISOs must also navigate the complexities of integrating agentic AI into their security programs. This joint keynote will delve into the transformative potential of agentic AI and its uses, implications, and challenges, helping security leaders: 

• Learn how AI is changing CISOs’ roles and organizations. 
• Prepare, along with their wider teams, for these evolving roles and responsibilities.  
• Expand security culture to new stakeholders, priorities, and agents.  

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

Many customer‑facing AI initiatives start with technology, not customer intent. This session shows you how to use Forrester’s Digital Moments Map with our Customer Experience Index to pinpoint where and how to improve the customers’ total experience. You’ll leave with an evidence‑driven approach to deciding which CX moments deserve investments now and which should be left alone.  

Speakers:
Tom Mouhsian, Principal Analyst, Forrester

The agentic enterprise is right around the corner, introducing dynamic, autonomous systems that challenge traditional defenses. AEGIS: Forrester’s Agentic AI Enterprise Guardrails For Information Security offers a pragmatic, future-ready framework to govern, secure, and scale these intelligent agents. In this breakout, we’ll explore how CISOs and senior leaders can apply AEGIS to protect intent, preserve trust, and unlock innovation. Attendees will learn: 

• Why agentic AI demands a new security paradigm and how emergent behavior redefines risk. 
• How the six domains of AEGIS create a holistic defense strategy. 
• The immediate steps that CISOs can take to implement AEGIS and future-proof their enterprise against agentic threats. 

Speakers:
Geoff Cairns, Principal Analyst, Forrester

As artificial intelligence reshapes the demands on your business and customer expectations, many organizations respond by bolting AI onto systems never designed for trust or coherence. The result isn’t smarter experiences — it’s faster fragmentation and declining loyalty. This session challenges leaders to confront a hard truth: AI failures are strategy failures. Learn how to build the foundation AI can’t invent on its own — clarity, trust, and intent — to deliver a true total experience powered by humans and AI. 

Speakers:
Riccardo Pasto, Principal Analyst, Forrester

As AI-powered coding solutions advance at breakneck speed, they are not only transforming the role of developers but also reshaping the security landscape. Although AI-generated code promises a revolution in software development, it also introduces a new frontier of risks. In this session, we will examine how autonomous coding solutions are impacting application security, explore the unique vulnerabilities introduced by AI-generated code, and discuss strategies to secure applications in this rapidly evolving ecosystem. In this session, attendees will: 

• Gain insights into the latest advancements in autonomous coding solutions from an application development perspective. 
• Understand today’s and tomorrow’s security challenges posed by AI coding solutions and how to adapt security practices. 

Speakers:
Janet Worthington, Senior Analyst, Forrester

With copilots, foundation models, and AI‑embedded platforms multiplying fast, choosing tools has become the bottleneck. This session flips the decision sequence: Start with the CX capabilities you need to win, then map them to the right AI tools. In this session, you’ll: 

• Learn how to avoid tool sprawl. 
• Make smarter build‑vs‑buy decisions. 
• Scale CX impact beyond isolated productivity gains. 

Speakers:
Riccardo Pasto, Principal Analyst, Forrester

An effective cybersecurity strategy is built on several foundational elements that work together to protect an organization’s data, assets, and reputation — and that are adopted based on the ability of the security leader to align with what matters to the business and effectively communicate it. In this interactive workshop, you will work with your peers to build your own cybersecurity strategy on a page to articulate, communicate, and guide your cybersecurity strategic direction and: 

• Consider all inputs for an aligned strategy that anticipates where the business is going, what external stakeholders require, and how security is tied to revenue. 
• Develop first-draft mission and purpose statements to refine with your team and stakeholders. 
• Learn best practices in communicating your strategic intent. 

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

Join us as we wrap up the day with our key takeaways from today’s CX sessions and set the stage for our final Forum keynote. 

Speakers:
Martin Gill, VP, Research Director, Forrester

Join us as we wrap up the day with our key takeaways from today’s security sessions and set the stage for our final Forum keynote.

Speakers:
Jinan Budge, VP, Research Director, Forrester