Technology & Innovation
Forum
Central

September 14–15, 2026 · Austin

Technology & Innovation Forum Central FAQ

Registration, Agenda, Travel & Event Information

Technology & Innovation Forum Central will be held September 14–15, 2026, at the JW Marriott Austin. Explore the event agenda for details on keynote speakers, technology and AI sessions, networking opportunities, executive programs, and the complete conference schedule.

Why attend this event?

Join technology, AI, data, and architecture leaders in Austin September 14-15, 2026, to discover how high-performing organizations are turning AI ambitions into business results. In-person attendance offers unparalleled access to all onsite content, sponsors, and unique experiences. Here’s what sets the onsite experience apart:
  • Personalized access to experts. Meet one on one with Forrester analysts to discuss your priorities and challenges. Pre-registration on the mobile app is required.
  • Workshops led by Forrester analysts. Participate in interactive sessions featuring hands-on exercises to develop actionable strategies for driving change within your organization. No additional fee required; Availability is on a first-come, first-served basis.
  • Analyst-led roundtables. Engage in vibrant discussions on trending topics with peers, expertly curated by Forrester analysts. These sessions provide an exclusive opportunity to exchange ideas, gain actionable insights, and broaden your perspective with input from both analysts and industry peers. Availability is on a first-come, first-served basis.
  • Unmatched networking opportunities. Connect with fellow technology leaders, exchange ideas with peers, and expand your network during lively receptions, meals, and marketplace events featuring great music, engaging conversations, and an Austin-inspired atmosphere.
  • Curated marketplace experience. Explore innovative solutions, discover new approaches, and engage in meaningful conversations with a select group of technology partners and solution providers.

Pre-Event Logistics

Registration Information

Registration is open to the public. Attendees can purchase tickets directly on the website.

If you have received a discount/voucher code, please select the option to use “Credit card and/or discount voucher” and enter the code into the “Voucher Code” field.

If you are a Forrester client, you may have access to event tickets as part of your overall account relationship. If you have confirmed that you have an available ticket to use, please register on the website and select the option “Pre-purchased code.” You will need to enter a registration code associated with your event ticket.

Please contact your account team or events@forrester.com with any questions or to obtain your registration code.

If you have confirmed that you have available service units, please select the option “Service units.” Your registration will be pending until you receive a confirmation email indicating that your service units have been processed.

Pricing And Team Send Opportunities

Align Your Whole Team:
The first step in aligning your organization is to provide them with access to the same market research and insights. That’s why we make it easy to bring your whole team to Technology & Innovation Forum Central. Buy 5 tickets for the price of 4 in one transaction and get everyone on your team rowing in the same direction.

Promotional Pricing:
Current promotional pricing can be found here. Email events@forrester.com with any questions.

Additional Opportunities To Attend

Are sponsorship opportunities available?
Contact us at sponsorships@forrester.com to discuss 2026 exhibition, branding, and speaking opportunities.

Are speaking opportunities available?
Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.

If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.

I’d like to attend as a journalist. Do you offer press passes?
We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.

How do I get approval to attend Technology & Innovation Forum Central?

We have created justification letters for anyone interested in getting approval to attend our event. There are two versions, team and individual, which both include why you should attend, what you will learn, and your expense breakdown.

What are the event terms and conditions?

The event terms & conditions, including our cancellation policy, can be found here.

Onsite Event Logistics

How do I book a hotel room?

We still have rooms available at the JW Marriott Austin. The discounted room rate is available until August 24, 2026. More information can be found here.

Is Parking Available For Local Attendees?

The hotel offers valet parking for $69 per day, with oversized vehicle parking available for $79 per day (excluding taxes). Guests also have access to onsite electric vehicle charging stations.

How can I gain access to Forrester analysts onsite at the event or book a one-on-one analyst meeting?

One-on-one analyst meetings are among the most sought-after experiences at Forrester events, offering you the chance to dive into your organization’s top priorities with experts.

Full-conference attendees will receive an email when it’s time to book a meeting.

Scheduling is quick and easy through the Forrester Events mobile app, so be ready to act fast — these meetings are extremely popular and fill up quickly.

Click here to explore the analyst coverage areas and prepare for your session.

How do I build my agenda? Is there a mobile app?

The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event.

Registered onsite attendees will receive an email when the mobile app is ready for download.

The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.

How can I participate in the onsite certification workshops?

This certification programs provide in-person attendees with a curated event experience, guided practice in applying Forrester’s ideas and frameworks to their own organization, and the opportunity to earn a professional certificate and badge by completing the program requirements shown here.

Pre-registration is NOT required to participate in the certification workshop. Availability is on a first-come, first-served basis.

What can I expect from Analyst-led roundtables and workshops?

Analyst-led roundtables:
Focused, small-group conversations moderated by Forrester analysts where participants can dive deeper into a topic and exchange insights with peers. Sessions are limited to 10 attendees. Availability is on a first-come, first-served basis.

Workshops:
Facilitated by Forrester analysts, these sessions are designed for hands-on, small-group work and help attendees leave with actionable outcomes. Sessions are limited to 50 attendees. Availability is on a first-come, first-served basis.

Do I need to pre-register for onsite experiences?

Pre-registration is not required for certification programs, workshops, or roundtable sessions. Seating is limited and available on a first-come, first-served basis.

What networking is taking place onsite?

Networking opportunities include meals, receptions, marketplace events, analyst-led roundtables, the Forrester Hub, the Executive Leadership Exchange (invite-only), and the Forrester Women’s Leadership Program.

What is the Forrester Hub?

The Forrester Hub in the marketplace provides an opportunity to engage with analysts, learn about Forrester Decisions, and demo services.

How can I submit specific dietary requests or accommodations?

If you did not indicate needs during registration, email events@forrester.com before the event.

Technology & Innovation Forum Central · September 14–15, 2026 · Austin

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