Predictions Report

Predictions 2021: Digital Business

October 29th, 2020
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Liz Herbert, VP, Principal Analyst
Liz Herbert VP, Principal Analyst
Amanda LeClair, Senior Analyst
Amanda LeClair Senior Analyst
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
Nigel Fenwick, null
Nigel Fenwick
Nick Barber, null
Nick Barber
Caleb Ewald, null
Caleb Ewald
With contributors:
Allen Bonde , Alessia Stewart

Summary

COVID-19 has been the tipping point for digital business, turning what was once too-often considered optional into an imperative. The response in 2021 will be to accelerate digital business programs with a focus on new products, partners, and places to sell. Firms will turn to the cloud for essential building blocks and work with service providers to design and orchestrate their unique business architecture and value proposition. The new bedrock of business will be manifest in new digital operating platforms — the revamped and AI-powered software formerly known as ERP. In this report, we explore Forrester’s predictions for digital business in 2021.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.