Customer experience (CX) professionals should read this research to understand how other firms are adjusting their customer experience in the wake of COVID-19. Retailers are lightening customers’ stress load for the holidays by moving more sales online and making in-person trips easier to coordinate. Travel firms are offering flexible, guest-friendly products and services to entice customers out of their homes for as little as a workday at a time. Firms are relying on technology to enhance customers’ physical safety as the continuing pandemic requires operating in a “COVID-19-normal” state. Schedule an inquiry for more information.