Trends Report

The Financial Impact Of COVID-19 On US Consumers

May 1st, 2020
Luis Deya, null
Luis Deya

Summary

In response to COVID-19, US consumers are cutting down spending on nonessentials, boosting savings, and relying on credit cards and government benefits; some are also planning ahead by optimizing their investments and insurance coverage. US adults between 25- and 44-years old, with incomes below $75,000, with dependent children, or who have been temporarily laid off, are the most anxious about their financial situation regarding COVID-19 economic challenges. US consumers have seen a reduction in their earnings due to COVID-19, forcing them to reduce consumption, postpone big purchases, and delay important life events — all of which will impact banks’ profits going forward.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.