Trends Report

The New Commerce Revolution: Off With Their Heads (Or Not!)

December 20th, 2019
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst

Summary

To ensure they have the right strategy, eCommerce leaders should agree on common definitions with business stakeholders and vendors. Across the board, investment is pouring in to improve buy-side experiences. We see meaningful innovation in buy-side experiences across industries. Digital leaders should focus on tangible, shared artifacts, like customer journey maps, that can help bridge the divide and keep track of how API-enabled insights or services can deliver faster, cheaper, and better outcomes.

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