Brief: Service Marketplaces Create A Hub For Your Hybrid Ecosystem

When it comes time to provision new data center capacity, most infrastructure and operations (I&O) pros today consider a multitude of scenarios — such as expanding existing facilities, renting space in a colocation facility, and adopting cloud alternatives. As if this wasn't complicated enough, evaluating colocation providers has also become more complex, as many vendors today have expanded their offerings beyond the traditional facility services, with some offering integrated managed services and others providing direct connections to public clouds or other service providers. On the other side of the sourcing spectrum, cloud computing introduced B2B eCommerce to infrastructure buyers, shifting their expectations around acquiring and provisioning new technology services. As a culmination of these trends, data center marketplaces arose to virtually connect a community of buyers and sellers, promising to simplify new service acquisition at the pace of the customer while positioning colocation as a foundation for your hybrid environment.