Best Practice Report

Fuel Executive Commitment To AR Through Value-Driven Progress Reports

September 17th, 2015
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Laura Koetzle , Megan Doerr , Vanessa Wegner , Merlina McGovern

Summary

Once your executives agree to back an analyst relations (AR) plan, they need regular reports that expose the value AR is delivering. AR managers therefore need to know who to report progress to, in what form, what content to deliver, and how to ensure easy and timely access to progress information. In this report, Forrester provides detailed guidance on how to report AR’s progress professionally.

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