Trends Report

Marketers: Use Email To Cultivate Your Relationship With Loyal Customers

Best Practices For Retaining Relationships Through Email

January 31st, 2017
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Rebecca McAdams, null
Rebecca McAdams
With contributors:
Mary Pilecki , Olivia Dynan , Christine Turley

Summary

Loyal customers engage more, spend more, and are more likely to consider and recommend a brand for future purchase. Yet loyalty and email marketers communicate with them the same way they connect with everyone else: interchangeably and without regard for relevance. In this report, we provide you with best practices to improve the way you communicate with loyal customers and turn email from a nuisance into a relationship builder.

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