Executive Q&A: Make The Most Of Your Loyal Advocates

June 20th, 2017

With contributors:

Mary Pilecki , Arleen Chien , Rachel Birrell

Summary

One of the purported benefits of loyal customers is that they recommend you to friends and family — and recommendations and referrals are great ways to acquire qualified prospects who are more likely to be loyal in the first place. But when it comes to tracking, identifying, and understanding advocacy behavior, many marketers don't have a strategy in place or hope it will happen organically. This report helps loyalty marketers understand why consumer advocacy is important, how to tap into their base of loyal advocates, and when to use incentives.

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