Trends Report

Vendor Landscape: Cross-Channel Campaign Management

Choose The Right CCCM Solution To Drive Customer Obsession

March 27th, 2017
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Arleen Chien , Christine Turley

Summary

Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management (CCCM) investments. But also consider the broader vendor landscape if you plan to align CCCM with other enterprise applications or if your requirements are specific to your vertical sector, operational scale, or regional presence. To support you, this report categorizes and highlights 32 providers in addition to the 15 included in the Forrester Wave™ evaluation.

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