Trends Report

Plan For Digital Banking Engagement Platforms, Not Mobile Banking Solutions

Within Banks, Isolated Channel Deployments Are No Longer In Favor

August 30th, 2017
Jost Hoppermann, null
Jost Hoppermann
With contributors:
Christopher Andrews , Luis Deya , Andrew Reese

Summary

Forrester's survey data highlights how banks' focus is shifting away from mobile-only, and even more online-only, solutions toward omnichannel banking solutions. This report explains why this is happening and how a bank's application development and delivery (AD&D) teams should react to help deliver great customer experience (CX).

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.