Trends Report

Launch Your Marketing Talent Transformation

Beginner Level: Talent Practices For Marketing Innovation

August 20th, 2019
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Brigitte Majewski, VP, Research Director
Brigitte Majewski VP, Research Director
With contributors:
Keith Johnston , Nick Monroe , Alex Sobchuk , Kara Hartig

Summary

The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook, introduces three steps that will help CMOs launch a new approach to hiring and managing marketing talent. It also links to additional reports that provide more depth. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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