Trends Report

Build A Values Strategy Now To Create Long-Term Sustainable Growth

COVID-19 Changed The Spending Behaviors Of Australian Consumers

April 13th, 2021
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
With contributors:
Rick Parrish , Michael Barnes , Seles Sebastin , Bill Nagel

Summary

Australian consumers are embracing brands that align with their own personal values and beliefs. Disruptive events like bushfires and the COVID-19 pandemic have accelerated this trend; consumers have a stronger sense of community and are taking stands on environmental issues. Australian brands are taking notice and making corporate social responsibility (CSR) a top business priority in 2021. Forward-looking customer experience (CX) pros must help their companies make conscious decisions as to what extent they will bring moral, social, and political values into their business models — and how intensely they’ll depict those values to consumers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.