Trends Report

Create Employee Personas To Power EX Strategy

May 9th, 2019
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
With contributors:
Harley Manning , Kelly Price , TJ Keitt , Sam Karpinski , Shayna Neuburg

Summary

A well-designed employee experience (EX) makes employees feel more connected to the overall organization, motivating them to invest their time and talent in doing great work. EX professionals create employee personas to guide them as they design and build new employee experiences that serve diverse needs. This report describes a goal-focused, research-based approach to creating employee personas.

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