Trends Report

PIM And DAM Are The Power Couple For Your Content Strategy

An Integrated Approach Will Feed Demand For New Commerce Experiences

October 29th, 2020
Amanda LeClair, Senior Analyst
Amanda LeClair Senior Analyst
Nick Barber, null
Nick Barber
With contributors:
Allen Bonde , Alessia Stewart , Madison Bakalar

Summary

Customers demand more digital content. Companies ramping up their product content face two related challenges: first, how to manage product data, rich media, and branded content across complex and often disconnected systems; second, how to deliver more compelling product content across channels at scale. Both are highly manual and ultimately ineffective at many organizations. Digital business pros should read this report to learn how an integrated PIM-DAM strategy can lower the cost of content delivery and achieve engaging commerce experiences.

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