Vision Report

Enable An Insights-Driven Business

The Insights-To-Action Process Maximizes Business Impact

April 29th, 2021
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
James McCormick, null
James McCormick
With contributors:
Gene Leganza , Chandler Hennig

Summary

Becoming an advanced insights-driven business — one that uses data, analytics, and software in closed, continuously optimized loops to differentiate and compete — provides significant top- and bottom-line benefits. By capturing more and better data and continuously developing and implementing insights about what drives their business, these firms run faster, satisfy more customers, and grow their revenue more. Their secret? Not only are they good at deriving insights, but they also relentlessly apply them in insights-to-action processes to drive business results.

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