The Forrester CX Strategy Development Template

August 2nd, 2021

TJ Keitt

With contributors:

Judy Weader , Brian Mukasa , Harley Manning , Shayna Neuburg

Summary

A sound customer experience (CX) strategy plots how a business will effectively execute on its CX vision, helping the business achieve its goals. Building this strategy requires a framework to help CX leaders organize the information needed to guide the business’s activities. This interactive tool enables CX professionals to build a CX strategy rooted in the overarching business strategy and CX vision.

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