Trends Report

The Singapore Banking Customer Experience Index Rankings, 2023

How Banks In Singapore Earn Loyalty With The Quality Of Their Experiences

September 12th, 2023
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
With contributors:
Dane Anderson , Martin Gill , Rick Parrish , Janis Teo , Bill Nagel

Summary

How customers perceive a brand influences how much they are willing to spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which banks in Singapore provide the best customer experience (CX)?” This report reveals the rankings of six multichannel banking brands that we analyzed as part of the Singapore Customer Experience Index (CX Index™). Banking CX professionals in Singapore can use this report to inform their ongoing CX improvement efforts.

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