SWOT: The Evolution Of Indian IT Service Providers Into Business Technology Competitors

Debates over the outlook for the leading Indian IT services providers have taken place for years, and the last year has been no exception. As these companies look to 2010 and beyond, they can be satisfied with their strong progress within key client accounts, even in the face of continuing questions about rupee fluctuations, staffing attrition rates, and the evolution of nonlinear growth models. Receiving less attention in these debates, however, is the long-term strategy of these providers, where questions remain about how they will develop their services offerings in a rapidly commoditizing, and increasingly competitive, IT services marketplace. This document reviews the strengths, weaknesses, opportunities, and threats (SWOT) for Infosys Technologies, Tata Consultancy Services (TCS), and Wipro Technologies, with a focus on the development of their value proposition to business users. Our findings show that while each company is investing in innovative new services, each needs to tie its strong capabilities to improved marketing programs in order to compete with larger rivals.