Creating, Keeping, And Losing Industry Analyst Mindshare

June 17th, 2016

With contributors:

Peter O'Neill , Matthew Camuso , Merlina McGovern

Summary

Analyst mindshare sounds like a great advantage to a vendor, but many analyst relations (AR) teams are uncertain about what it means, how to create and maintain it, or even what might steal it from them. Forrester has introduced a definition that shows how to drive analyst commitment, trust, and a sense of mutual interest and purpose all by carefully shaping the use of analyst time and incorporating collaborative activities into AR programs. Also addressed is the role of influence on analysts’ perception of vendor offerings, a topic AR teams so often place too much focus on today.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.