Strategic Staffing For Mobile eBusiness

May 9th, 2012

Carrie Johnson Chief Product Officer

Peter Wannemacher Principal Analyst

Patti Freeman Evans

Julie Ask

Jonathan Browne

With contributor:

Douglas Roberge

Summary

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative that eBusiness professionals configure their overall resources and capabilities to stay ahead of the rate of change as consumer technology adoption and behaviors change. Yet finding people with the skills required to push mobile initiatives forth is difficult. In many cases eBusiness professionals will need to look outside of their own organizations to find support in this early-stage of rapid mobile development. This report gives an overview of the key staffing and organizational issues that mobile presents to eBusiness professionals today.

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