In 2024, augmented and generative AI continues to impact digital experiences through operational efficiency use cases, such as replacing mundane tasks like tagging assets with appropriate metadata for machine learning, generating new content and content variants, answering questions, and even writing and testing code.

As we begin to experiment with value generation use cases, such as identifying new customer segments and content for personalization, automatically experimenting and tuning digital marketing campaigns based on data, and creating brand assets and imagery, what keeps you up at night? Which experiments hold the most promise for AI value generation?

Interactively explore these topics with principal analyst Chuck Gahun and other digital leaders through the lenses of technology limitations, consumer trust, and global AI regulations. Please bring your questions, AI experiments, and plans for value generation to share with this group.

Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

The Impact Of AI On Digital Experiences (2024 Edition)

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