Maturity Assessment

Forrester’s B2B Revenue Operations Maturity Assessment

Transform Your RevOps Function From Tactical Support To Strategic Partner

June 1st, 2023
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
With contributors:
Cristina De Martini , Laura Cross , Brett Kahnke , Katie Linford , Seth Marrs , Anthony McPartlin , Robert Munoz , Ella Sullivan , Kara Hartig

Summary

Revenue operations (RevOps) teams are not just a combination of marketing, sales, and customer success operations teams. RevOps teams have an expanded responsibility to connect strategy and execution cross-functionally, transforming the entire revenue ecosystem to enable consistent growth and improved productivity for the organization. To manage this companywide transformation, RevOps functions must break down the silos and rebuild a respected, unified operations capability. This report reviews Forrester’s B2B Revenue Operations Maturity Assessment to enable B2B RevOps teams to gauge current maturity levels and identify improvements to drive the required transformation.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.