Case Study

Atlassian: Buyer-Centric Messaging Drives Improved Results

May 2nd, 2021

Summary

Expansion into new product lines and new buyers can present opportunities to adopt buyer-centric processes. When portfolio marketing, sales, and product teams collaborate on a buyer audience framework, they can uncover new buyer personas. Creating tools like buyer personas and messaging blueprints enable downstream marketing teams to help drive improved results.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.