Case Study

Atlassian: Buyer-Centric Messaging Drives Improved Results

May 2nd, 2021


Expansion into new product lines and new buyers can present opportunities to adopt buyer-centric processes. When portfolio marketing, sales, and product teams collaborate on a buyer audience framework, they can uncover new buyer personas. Creating tools like buyer personas and messaging blueprints enable downstream marketing teams to help drive improved results.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.