Kodak Alaris: Implementing An Inclusive Global Launch Process

B2B launches often lack coordination and communication across product, marketing, sales, and partners. Process-driven launch planning provides improved marketing results, stronger partnerships, and ultimately, a faster path to meeting or exceeding revenue goals. Leveraging the Forrester Launch-Plan-On-A-Page Template helped Kodak Alaris engage early and document critical items at the beginning of the launch process. In this case study, we show how the portfolio marketing team at Kodak Alaris drove alignment across the product, marketing, and sales functions, and integrated regional marketing teams to achieve a hugely successful global product launch.