Trends Report

Look To DTC Disruptors To Innovate Your Go-To-Market Approach

August 2nd, 2021
With contributors:
Emily Collins , Anjali Lai , Ryan Skinner , Jim Nail , Shynise McElveen , Peggy Dostie

Summary

Direct-to-consumer (DTC) disruption is an enigma for traditional marketers. The secret to DTC digital disruptors’ success is a hyperfocus on empowered consumers’ needs and a reimagining of the traditional 4Ps (product, price, place, and promotion). Legacy brands have been slower to adapt to these changing consumer forces. Marketers innovating their go-to-market approaches can look to these DTC digital disruptors as a case study to better triangulate their consumers, brand, and category.

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