The Channel Communications Audience Framework

Channel communications typically address a wide variety of partner audiences, each of which has its own set of issues, needs, and objectives. Broadcasting channel communications to a supplier’s entire partner network can have a negative impact on effectiveness, partner experience, and results. The Forrester Channel Communications Audience Framework provides a methodology for effectively defining and targeting audiences for supplier-to-partner communications. In this report, the Forrester Channel Communications Audience Framework introduces the levels for defining target partner audience segments as part of an overall effort to improve supplier-to-partner communications.