Best Practice Report

The Channel Communications Audience Framework

May 22nd, 2020
With contributor:
Dara Schulenberg

Summary

Channel communications typically address a wide variety of partner audiences, each of which has its own set of issues, needs, and objectives. Broadcasting channel communications to a supplier’s entire partner network can have a negative impact on effectiveness, partner experience, and results. The Forrester Channel Communications Audience Framework provides a methodology for effectively defining and targeting audiences for supplier-to-partner communications. In this report, the Forrester Channel Communications Audience Framework introduces the levels for defining target partner audience segments as part of an overall effort to improve supplier-to-partner communications.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.