Summary
Millennial leisure travelers — those between the ages of 18 and 26 — are tomorrow's big travel spenders, and they stand out from other generations in several key ways. They are willing to pay more for things that they want and are more inclined to try new things, but are still up-and-coming and must balance practicality with travel decisions. Millennials are also highly technology optimistic, and are more inclined to use the mobile internet than other generations. To appeal to Millennial travelers, travel providers and agencies should work to meet their unique wants and expectations to build relationships that will continue over time.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).