Best Practice Report

2007 US Bank Public Web Site Rankings

Forrester's Competitive Site Assessment Ranks Five Top US Banks

November 20th, 2007
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Brendan McGowan

Summary

Forrester evaluated five of the largest US bank Web sites — Bank of America, Citibank, JPMorgan Chase, Wachovia, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. Citibank topped this year's rankings by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and tools.

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