Trends Report

2008 US Bank Public Web Site Rankings

Forrester's Competitive Site Assessment Ranks Five Top US Banks

December 2nd, 2008
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Courtney Tincher

Summary

Forrester evaluated five of the largest US bank Web sites — Bank of America, Citibank, JPMorgan Chase, Wachovia, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. Citibank topped this year's rankings for the second year in a row by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and online applications.

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