Predictions Report

2010 North American Interactive Marketing Predictions

Disciplined Interactive Approaches Lead To Innovation Across Channels

January 12th, 2010
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Christine Overby , Thomas Cummings , Angie Polanco

Summary

In 2010, interactive marketers recovering from the recession will find that their focus on data-driven strategy, automation, and building customer relationships will bring discipline and definition to the entire marketing function. We also expect innovation in data management, exchange-based buying, online video, and augmented reality to adjust current channel practices — thereby pushing marketers to focus on creating interactive, and not merely digital, strategies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.