Best Practice Report

2011 Canadian Online Sales Bank Rankings

Royal Bank Of Canada Takes The Top Spot For 2011

July 5th, 2011
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Douglas Roberge

Summary

For the sixth year in a row, Forrester evaluated the online sales effectiveness of the six largest Canadian banks — Bank of Montreal, Canadian Imperial Bank of Commerce (CIBC), National Bank of Canada, Royal Bank of Canada (RBC), Scotiabank, and TD Canada Trust — using our Website User Experience and Functionality Benchmark (WSB) methodologies. RBC took the top spot in this year's ranking, scoring 71 out of 100.

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