Spotlight On Award-Winning Communities
Learn B2B Tech Marketing Best Practices
October 24, 2012
Why Read This Report
This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they each followed a thoughtful, structured process to launching and running their communities to successfully meet, and in some cases exceed, their social objectives. Get inspiration from a variety of B2B companies that successfully leveraged the power of community engagement to drive positive results for their businesses.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- B2B Groundswell Award Winners Showcase Innovative Community Approaches
- Winning Strategies Are Within Reach
- Related Research Documents
Increase The Payoff For B2B Events With Digital Immersion
January 4, 2017 | Laura Ramos
Metrics That Matter For B2B Marketers
June 22, 2016 | Laura Ramos
Best Practices For Social Content Hubs
May 19, 2014 | Kim Celestre