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For B2B Marketing Professionals

2011 Social Technographics® For Business Technology Buyers

Technology Marketers Must Prepare For The Coming Storm

July 18, 2011

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  • By Kim Celestre
  • with Peter Burris,
  • ,
  • Eric Hsieh

Why Read This Report

Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in business technology decision-making continue to evolve. Three years of survey results reveal that social media and online communities have become permanent fixtures in the business technology buyer's portfolio of information sources. This opens up a variety of opportunities for the tech marketer to create social strategies that directly affect business outcomes. Strong adoption rates, better tools, and accelerating tech market growth create the perfect storm for tech marketers, who are now in an excellent position to gain a competitive advantage by differentiating their social media strategies based on customer roles and engagement preferences.

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Table of Contents

  • Social Media Maintains A Foothold In The Technology Marketplace
  • You Shouldn't Have A One-Size-Fits-All Social Strategy
  • Social Targeting Is A Competitive Weapon

  • Maximize Customer Value Through Well-Defined Social Engagements

  • Get Ready For The Perfect Storm
  • Supplemental Material
  • Related Research Documents