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For B2C Marketing Professionals

2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

February 11, 2013


Why Read This Report

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' expectations, your abilities, and the way your organization is structured and explains how you can succeed in this new age.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • The Ultra-Connected Customer Will Upturn Marketing in 2013
  • A Disruptive Vendor Technology Landscape Emerges

  • Start Moving Toward An Adaptive Marketing Confederation
  • Supplemental Material
  • Related Research Documents

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