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2013 US Mobile Auto Insurance Functionality Rankings

November 12, 2013

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  • By Ellen Carney
  • with Benjamin Ensor,
  • Rebecca Katz,
  • Alex Causey

Why Read This Report

With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's ranking of the mobile offerings of six leading US private passenger auto insurers. Our ranking examines mobile auto insurance across 26 criteria using Forrester's mobile insurance functionality benchmark methodology. This report will help digital insurance professionals understand the functionality that the largest US auto insurers are offering as well as the best and emerging practices in mobile auto insurance.

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Table of Contents

  • Forrester's Mobile Functionality Benchmark Methodology
  • Ranking Mobile Functionality: Geico Leads Liberty Mutual By A Nose
  • Mobile Best Practices Of US Auto Insurers
  • recommendations

  • Don't Rest On Your Laurels; Raise Your Mobile Game Instead
  • Supplemental Material

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