Summary
Checking accounts are one of the top selling financial products in Canada, and 17% of applicants apply online. To help digital banking teams benchmark their websites and plan future improvements, Forrester used its Website User Experience Review and Website Functionality Benchmark methodologies to evaluate the public websites of the six largest Canadian retail banks. The evaluation covers usability, content, and functionality, including navigation, presentation, merchandising, and online application. You can use this report to get a clear view of bank account online sales best practices and to plan improvements to your own online sales tactics.
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