Summary
Checking accounts are one of the top selling financial products in the US, and 18% of applicants apply online. To help digital banking teams benchmark their bank websites and plan future improvements, Forrester used its Website User Experience Review and Website Functionality Benchmark methodologies to evaluate the public websites of the seven largest US retail banks. The evaluation covers usability, content, and functionality, including navigation, presentation, merchandising, and online application. This document provides eBusiness and channel strategy professionals with an assessment of today's top banks in selling checking accounts, and it outlines best practices in selling financial products.
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