Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

2014 US Bank Digital Sales Benchmark

Bank Of America Tops Our Review Of US Banks' Sales Functionality

November 25, 2014


Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. This benchmark covers 36 criteria across four categories aligning to the phases of the customer life cycle: discover, explore, buy, and use. US banks offer excellent product research tools but could do more to help customers move through the purchase journey. To build on these strong foundations, digital banking teams should help customers with financial advice, cross-sell related products and services, and continue to engage customers after the application process. This report is intended to help eBusiness and channel strategy professionals benchmark their own online sales capabilities, identify good practices, and plan future improvements to their digital sales tactics.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: Bank Of America Leads, But All Five Banks Are Strong
  • Best Practices Of US Banks' Digital Sales

  • To Build On A Strong Foundation, Sweat The Small Stuff

  • Pushing Further Means Learning From Digital Teams In Other Industries

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

Recommended Research