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For eBusiness & Channel Strategy Professionals

2014 US Mobile Auto Insurance Functionality Benchmark

September 24, 2014

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Why Read This Report

Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings of leading US private passenger auto insurers. In this year's benchmark, we increased the number of insurers evaluated to nine with the addition of Esurance Insurance Services, Nationwide Mutual Insurance, and USAA. This report will help digital insurance professionals benchmark their own capabilities while identifying good practices in mobile auto insurance.

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Table of Contents

  • Forrester's Mobile Insurance Functionality Benchmark Methodology
  • The Benchmark: Geico Leads, With Strong Showings For Most Firms
  • Mobile Best Practices Of US Auto Insurers
  • recommendations

  • Absurd Pace Of Change Demands Continuous Mobile Innovation
  • Supplemental Material

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