2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity
March 9th, 2015
With Contributors:
Patti Freeman Evans
Diana Gold
and Rebecca McAdams


In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail end of the 2015 open enrollment period, we have conducte

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