Trends Report

2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

Mobile Optimization Is A Must For European Retailers

November 20th, 2015
With contributors:
Martin Gill , Alex Causey

Summary

Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical touchpoints and to understand the differences among shoppers in different countries in order to create more tailored, relevant experiences. Using our latest data, this report considers the significant growth of European Mobile Shoppers and Super Shoppers over the past couple of years and highlights the need for eBusiness professionals to focus on delivering a consistent, seamless, multitouchpoint experience for their customers.

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