2015 To 2016 Tech Market Outlook For Leading Asia Pacific Countries

CIOs in Australia, China, India, Japan, South Korea, and other Asia Pacific countries will encounter very different, country-specific tech markets in 2015 and 2016. CIOs in Australia, Singapore, and Japan should expect slow growth in tech purchases this year and next. In Australia, growth will be strong in support of the business technology (BT) agenda for winning, serving, and retaining customers, while CIOs in Japan will focus on cutting costs. CIOs in South Korea will have the best balance between good overall tech market growth and strong demand for BT software and services. CIOs in China will be dealing with slowing overall growth and a shift in the mix of spending toward software and services. CIOs in India and most ASEAN countries including the Philippines, Thailand, and Vietnam will see some of the best tech market growth in the region. While a significant portion of this growth will go to older IT that provides the foundation for running globally competitive firms, Forrester also sees firms in these countries invest in BT to improve sales, marketing, and customer service.