Summary
The US economy is booming, and so is small business growth. And as businesses grow, so does their need for business insurance. How effective are small business insurance websites when it comes to moving prospects through the sales life cycle? We used our Digital Sales Functionality Benchmark methodology to evaluate online and mobile touchpoints of five leading US small business insurers. Small business insurers present relevant details quickly, but do less well in helping prospects find the right coverage and perform poorly when it comes to online quoting. This report is intended to help insurance eBusiness and channel strategy professionals benchmark their own digital sales capabilities, identify good practices, and plan future improvements to their digital sales tactics.
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