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For eBusiness & Channel Strategy Professionals

2016 US Bank Digital Sales Functionality Benchmark

Bank Of America And Wells Fargo Continue To Lead The Pack

December 9, 2016

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  • By Alyson Clarke
  • with Benjamin Ensor,
  • Mike Chirokas,
  • Sam Wolken,
  • Rachel Birrell

Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead the pack. And for the fourth year in a row, Bank of America takes our top spot, scoring 82 out of 100. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

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Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: Bank Of America Leads The Pack
  • Best Practices Of US Bank Checking Account Sales
  • Recommendations

  • Focus On What Prospects Need, Not Just Product Features
  • How Forrester Can Help

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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